Specialized in flower gifts since 1952.
The delivery of flowers for all kinds of occasions and events is our specialty. And there is always some reason to hand out bouquets to someone.

Now you don't have to leave your home anymore to order flowers. This site makes it easy for you: make your choice, fill up the order form and we take care of everything.

SERVICE AND QUALITY ARE OF UTMOST IMPORTANCE TO US.

We also provide hall decorations, special decorations, subscriptions, weddings and funerals.

We would like to discuss such special assignments with you.
So, E-mail us for an appointment: Info@degoedebloemen.be

Founder of Bloemen Expres de Goede, later Bloemen P. de Goede.

In 1935, at the age of seven, father came to Belgium together with his parents. They had been bulb-growers in the country around Beverwijk (Netherlands). The years of crisis in the aftermath of the big crash of 1929 forced them to try out their luck in Belgium with their best "home-grown"bulbs in the polders north of Antwerp surrounding the old inn "De blauw hoef" ("The Blue Farm") at Zandvliet. They settled in Lillo. They were very successfull at the beginning.
Shortly before World War II the bulb fields surrounding the town of Zandvliet were a touristic attraction: lots of people travelled by horsetram from the city of Antwerp to Zandvliet to admire the beauty of the bulb-fields in spring. The culture of bulbs means a once-only bloom.

Because of the war and the resulting cancellation of export possibilities, it was decided to switch over to the cultiva-tion of cut flowers from bulbous plants for the local market. After the Liberation of Belgium, new varieties were grown and imported into Belgium.
At a very early age already father travelled by tram to deliver flowers to the Antwerp auction in the Kievitstraat. Important flower shops were also his customers to whom he delivered any surplus flowers. They got their orders delivered at their door when the auction was closed. One of these important customers was Floralia, located at the Mechelsesteenweg. Jacques De Graaf was a prominent florist before and during World War II. In fact, all Antwerp florists were prominent, and all were involved in the foundation of Fleurop Belgium in the nineteen-twenties. Already at that time they were familiar with the " Flowers-on-Mother's-Day-idea" on August 15.
No doubt, the older people among us will remember the legendary Antwerp flower ball which was organised yearly for more than 65 years. After having delivered his flowers, father remained in the city to work at Floralia in the afternoon. There he learned the tricks of the floral trade. He had quickly understood that it was a profitable business for someone willing to really master the trade.
At home, in the family business, he worked together with three brothers and two sisters, but the possibilities to go far were rather limited.
Several important customers of Floralia were living in Brasschaat. This was enough reason for him to start his own flower shop in 1952 in Brasschaat at the Bredabaan number 284.

Successor and present business manager of "de Goede Bloemen bvba".

Born and bred in Brasschaat.
He learned the art of flower arrangement at his mother's knee.

Education:

• Experience as a florist at home under the guidance of his father.
• Commercial schooling.
• Evening-school for two years: chief's diploma ACEBE Antwerp
  (business education).
• Evening-school for two years: languages (French, English, German).
• Laureate of the first vintage FLORADEMIE. Final examination at St. Truiden in June 1991 (Mastership's training).

Working as a self-employed assistant with Bloemen P. De Goede since April 1971, and its business manager as from January 1st 1989. As from April 30th 1998 he is the main shareholder as well as the business manager of de Goede bloemen bvba.

The third generation de Goede

He also learned the tricks of the floral trade from when he was a kid. When he was fourteen, he decided to follow in the footsteps of his father and grandfather.

Education:

Middle

• 4 years of general studies horticulture at the Pito in Stabroek, the Agriculture and Horticulture school
• 2 years at the Pito Flowers Decorative Arts in Mechelen Pito.
• 7th specialization year floristry at the Pito Mechelen
  

Higher Education

• 2 years Specialized professional flower school in the Netherlands, Houten
• 1 year master florist, floral designer in the Netherlands, Houten
• 1 year master florist at the Green Academy Belgium
  

Following the studies

• 1 year working in Berchem at flowers “kiekeboe” (during studies)
• 5 years at Daniel Ost in Brussels and Sint Niklaas
• Internship at The Flowers shop “Rose Thé” in Antwerp
  
  From 2012 Manager of "de Goede bloemen BVBA"

Bredabaan 288 2930 Brasschaat Tel: 03 / 651.84.40